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Find the content in your business
Cut the waste and market your business As you may well have heard from everyone, content marketing is the new way forward. I find this a preposterous idea, not because I don’t agree that content...
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Would you do it offline?
During the course of my typical working day, I am often asked by my clients for advice on whether they should implement or undertake a particular activity within the digital workspace. More often than...
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Organic SEO or PPC?
A very common decision that marketing departments are faced with, is whether to utilise SEO or PPC in their marketing efforts. This decision is usually based upon available finances, timescales and...
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Set SMART objectives for your SEO
Many businesses and organisations that I have worked with over the years place far too much importance on where their website ranks for a particular keyword. Don’t get me wrong, I am in no way...
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The SOSTAC® Marketing Framework
Back in November I wrote about the importance of setting SMART objectives for your SEO campaigns. Setting SMART objectives provides a framework or environment in which to set (and work toward)...
View ArticleUsing Google Search operators for SEO
Google is, as we know, the most used search engine in the UK and almost all other developed countries. Users can (and do) use it to find out information on almost anything, but what is not commonly...
View ArticleUsing search operators to find link opportunities for SEO
In my earlier blog post I talked about my ‘geeky’ love for Google search operators. As a quick reminder, Google search operators are search commands that can be used when searching in order to refine...
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The Google Disavow tool: FAQ
It is almost five months ago now (October 16th 2012 to be specific) since Google released the Disavow tool. It was intended as a last measure in cleaning up backlink profiles of sites that had been on...
View ArticleDigital Marketing frameworks for SEO: Strategy, tactics and actions
In our last post on marketing planning frameworks, Mark talked about identifying where you are and what you hope to achieve. In today’s post, I hope to help you identify the next steps you need to take...
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Using Google Trends for SEO analysis
I recently had to create a 12 month SEO campaign for a tourism client, so that they could report back to the company board on performance of all of their marketing activities. Even though I knew that I...
View ArticleThe importance of ongoing SEO for your website
It is a common misconception that SEO is a ‘set it and leave it’ activity. It is not. SEO should be approached as a long term strategy that... Read more The post The importance of ongoing SEO for your...
View ArticleA year in review: A celebration of our customers
As is always the way in digital marketing, 2014 has been a year of ups and downs. The addition and updates of search algorithms has kept the SEO... Read more The post A year in review: A celebration of...
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